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International Buyers Programme


Promotion plan for inviting international category managers and buyers from leading retail chains. The program is aiming to facilitate B2B meetings between exhibiting companies and top international attendees.


To encourage international specialists attendance, Marca by BolognaFiere offers an extensive hospitality package, including services and benefits to make the experience of the fair even more fruitful and engaging. Marca by BolognaFiere will also support
exhibitors and buyers with a digital platform especially conceived for the organization of the B2B meetings, with very detailed profiles and advanced research filters to browse countries and products.


Marca by BolognaFiere 2020 has seen the presence of trade delegations from 32 countries; more than 4,000 planned meetings took place between exhibitors and foreign buyers.


All those who are interested in attending the programme can contact our International Guest Relations office at

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