Marca Pet

Marca Pet in partnership with Zoomark International - 2022, January 19 and 20 at BolognaFiere

A significant opportunity for petcare companies in the compartment or Private Label products.

A new opportunity for companies in the Pet sector to boost their presence in the private label compartment, which is experiencing significant growth in Grocery Retail, by participating at MarcabyBolognaFiere 2022, the leading Italian B2B event for Private Label products. Marca Pet in partnership with Zoomark International is the name of the collective event where interested companies can take part in a themed area dedicated to the pet sector; an opportunity that will not preclude, however, the companies from participating individually at MarcabyBolognaFiere 2022.

Among the strategic factors that enable participants at the event to activate important commercial relationships, in a compartment that is notably dynamic, is the marked specialization of the operators that every year visit MarcabyBolognaFiere and the presence at the Fair of the leading players in Grocery Retail.
Products in the petcare segment have seen positive growth in terms of commercial distribution: +3.7% and, in this scenario, private labels are playing an increasingly central role – both in terms of purchases in the traditional channels (retail points) and for those online – with a share of over 20% (1.8 points higher compared with 2019) and a peak of 21.1% achieved during the lockdown.

The pet sector in particular over the last year has seen a consolidation of the share of private labels, estimated at 20.9%: effectively one in five products for pets purchased in grocery retail is a private label product.
Marca Pet in partnership with Zoomark International will offer unique opportunities for B2B meetings with buyers and category managers from the leading international chains. The unique and original formula of MarcabyBolognaFiere involves the presence at the fair of the leading retail groups as well as suppliers in a mix that maximises the potential for networking and developing commercial contacts.
The event is promoting important strategies to develop an increasingly extensive presence of private label products across all channels.

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