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International Buyers Programme

International Buyer Programme


Once again this year Marca by BolognaFiere launches the International Buyer Programme, a strategic promotion plan for inviting international category managers and buyers from leading retail chains.

The program is aiming to facilitate b2b meeting between exhibiting companies and top international attendees.

To encourage international specialists attendance, Marca by BolognaFiere offers an extensive hospitality package, including services and benefits to make the experience of the fair even more fruitful and engaging.

Marca by BolognaFiere will also support exhibitors and buyers with a digital platform especially conceived for the organization of the B2B meetings, with very detailed profiles and advanced research filters to browse countries and products. 





  • Marca by BolognaFiere is the leading Italian private label industry showcase, a must-see event also for the international business community
  • An ideal place to develop new business relationships between Private Label manufacturers and large-scale retailers with an unrivalled focus on Made in Italy production
  • With 34.000 sqm. of exhibition area, Marca by BolognaFiere provides a supreme showcase of the Italian production breadth and depth





The program is dedicated to: 

  • category managers
  • buyers
  • marketing managers
  • purchasing managers 


and key players in the buying process active in international distribution chains looking for food and non-food products exhibited at Marca by BolognaFiere.




Please fill in the application form.
Our team will evaluate your profile, subsequently the selected buyers will be contacted.

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