- West Costituzione
25 - 26 - 29 - 30
Days and opening hours
From Wednesday 15 to Thursday 16
9.30 am - 6.00 pm
The event is reserved for industry professionals only
Buy here your ticket online
BolognaFiere S.p.A. Piazza Costituzione 6 40128 Bologna Tel. 0039-051.282111 Fax. 0039-051.6374017 email@example.com
The Marca Training Workshop held on 15 September discussed the potential development of the Italian Private Label sector against a backdrop of major changes in behaviour and strategies of both end consumers and retail chains. In particular, it focused on the potential impact of the following:
Platforms such as Amazon and Alibaba offer concrete opportunities for developing on-line purchases, especially for international markets, although they require not just an adequate production capacity but also a significant level of internal efficiency in the management of all complementary processes (certification, packaging, communication, logistic systems for linking up with partner digital platforms, and optimising the potential of one-to-one communication).
As for internationalisation, we have noted that a number of retailers operating in Italy have pursued policies aimed at promoting private label offerings in the high-quality, high-value Italian food categories. These actions are already in progress and may bring significant results in terms of turnover in coming years.