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November 2017

Marca 2018, two days of workshops and specialist conventions

Marca is the Italian reference event for distribution groups, producers and Italian distributors, the only event dedicated entirely to commercial brands that, over two days offers workshops and specialist conventions on the latest and most relevant themes in the sector.

The programme includes four main appointments; on the first day ADM in collaboration withThe European House – Ambrosetti will hold its convention in the morning and in the afternoon the 5th edition of Marca Tech, the Marca event dedicated to packaging, with the convention “Smart packaging, added value for retail” organized in collaboration with BE-MA Editrice; the second day will open with the presentation of the 14th Annual Report on the evolution of the Commercial Brand, presented by BolognaFiere and ADM in collaboration with IRI and will conclude with the specialist Convention “The relevance of IV gamma in Italian fruit and vegetables” in collaboration with AIIPA, the Italian Association of Food Producing Industries.



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