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December 2018

MarcabyBolognaFiere looks at the key value Private Labels represent

Opening next 16 January, MarcabyBolognaFiere is a unique sector-specific trade show dedicated to the Private Label business. Over the last two months, we have taken a close look at several key topics that will be discussion points at the upcoming trade show – now in its 15th edition. It’s now time to present a general overview of what awaits visitors and exhibitors in a couple of weeks’ time.

 

Marco Momoli, BolognaFiere’s Commercial Director puts it this way: “MarcabyBolognaFiere’s specificity – and hence its distinctive feature – is the fact that unlike other tradeshows, we can boast the substantive presence of major retailers and their category managers, thanks to the strong support of the ADM, the Italian Retailers’ Association. This is a great pull. The efficacy and success of the tradeshow, has grown steadily year after year and mirrors the growing importance of the private-label business. Today everything has changed. Private label brands are a market feature to be reckoned with. There has been a quantum leap, both in terms of quality and mindsets, but also in price, especially in the case of premium products, which are not far behind manufacturers’ brands”.

 

The conference to officially inaugurate the 2019 edition of the tradeshow will look at “Food Safety, traceability and quality”. The European House Ambrosetti will present a study on these topics in the light of two surveys: one with the Quality Control Bureaus of the various retailers; the other with the industrial companies supplying products marketed under a private label. “These topics confirm what we have just said: that private labels have become strategic element, of great value for retailers, an area it’s worth investing in to meet customers’ legitimate requirements and achieve customer satisfaction”.

 

The landmark show for Italian products

 

As every year, MarcabyBolognaFiere will be visited by numerous foreign buyers thanks to collaboration with ICE, the Italian Foreign Trade Institute. “Professional operators will be coming from both Europe and beyond – typically from markets where the private label is a consolidated category – like the United States and South America. Buyers are interested in coming to a trade show where they can be sure of finding, more than anywhere else, the highest concentration of Italian products, especially from the food sector”.

 

MarcabyBolognaFiere – which had 656 exhibitor companies at its last edition – does not ‘abandon’ its dialogue partners once the trade show is over. “We want to give continuity to relations with retailers and copackers. The Steering Committee, made up of retailer representatives, meets at least twice during the year to consider strategic developments for the trade show. Subsequently, usually between June and September,  and with the support of Iri and Nomisma, we present the key private-label themes and market issues we will be looking at”.

 



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