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January 2020

Positive trend for the share of Private Labels

The market for private label products is growing


In 2019 sales of mass consumer goods began to grow once more. After a stable 2018 in which the market grew by +0.3%, driven by inflation and trading up, the first 10 months of this year have seen a positive performance (+2.0%) in which weak prices have been partly responsible for sustaining demand.


The sector of Private Labels is growing at a faster pace than the rest of the market (+4.7%). Its market share has risen to 19.9% (+0.6 points). Worth noting is that the share of Private Labels in the last quarter has been constantly above 20%. Forecasts predict 2019 concluding with profits of around €11 billion.


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