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January 2020

Trade delegations from 32 Countries

Triple the number of foreign buyers visiting the event

 

Ever-greater interest in foreign markets at the 16th edition of MarcabyBolognaFiere, taking place in Bologna on 15 and 16 January 2020. Once again, this year the event dedicated to the Private Label sector has organised the International Buyer Program, an international promotional programme to invite category managers and buyers from the leading foreign retail chains to attend the event in Bologna.

 

The International Buyer Program is organised to facilitate B2B meetings between decision makers and influencers involved in the purchasing process and interested in developing commercial relationships in the sector of Private Labels. In recent years the initiative has assumed an ever-greater importance, attracting growing interest from the international business community, a trend that highlights the demand for ‘made in Italy’ products among consumers all over the world.

 

Download the full press release.



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