Jan 2017

Initial figures from the Marca/BolognaFiere Report reveal strong performance of the Private Label segment

The Private Label segment, consisting of products sold in modern retail outlets under the retailers’ own brand names, has seen a return to growth.

The segment grew by 1.7% in value and by 0.2% in volume in 2016 compared to the same period in 2015 to reach a market share of 18.5%. In the year to last September, turnover generated from sales of Private Label products in hypermarkets, supermarkets and self-service stores reached 9.76 billion euros, including a particularly large share of the discount channel (54%).

These figures were amongst the initial findings of the 13th Marca/BolognaFiere Report on the performance of Private Label products due to be unveiled at Marca 2017, the international exhibition for Private Label products organised by BolognaFiere in cooperation with ADM (association representing large-scale retailers in their relations with the world of production). The 13th edition of the show will be held on 18 and 19 January in the Bologna exhibition centre. 

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