Business leaders and managers from producer companies will meet at Marca on Wednesday 18 January (Opera Conference Hall, 3:00 pm) for a conference entitled “The private label: the point of view of industry”. Organised by the IBC (Consumer Goods Industries Association), the conference will begin with the presentation of a study of the strategic and operational implications for industry of the diffusion of the Private Label given by Prof. Luca Pellegrini, Chairman of Trade Lab and Professor of Marketing at IULM. This will be followed by a panel discussion with representatives of industry and the world of retail. Participants will receive a copy of the Executive Summary of the study.