The Trade Show


Marca by BolognaFiere – scheduled for 16 - 17 January 2024 at Bologna’s Trade Fair District – is the only private-label event where large-scale Retailers are also exhibitors. The 20th Marca by BolognaFiere is a unique opportunity to get a first-hand overview of product availability, meet buyers and category managers from major international chains, and do business with both top-end food and non-food producers and retailers looking to fill their shelves with own-brand products.


Facts & Figures Marca 2023



Food products feature largely at Marca by BolognaFiere, where Made-in-Italy food takes pride of place. Bread, pasta, pizza, tomato sauce, meat, poultry and cured meats, cheese, condiments and desserts will be among the top products on show. Hundreds of companies will be on hand to illustrate their traditional and innovative products to retailers, importers and national and international buyers from the large-scale retailing industry.

Non food

 Sustainability and efficiency are key features of the non-food products on show at Marca by BolognaFiere. The range includes home and personal care products catering especially for the increasingly popular private-label market. Alongside non-food product manufacturers, suppliers of packaging, services and logistics are increasingly represented at the show. Retailers will get a thorough update of what’s happening in the non-food market and the private-label opportunities out there.

The main commodity categories

Product categories

Thematic Areas

Marca Fresh

 Fresh produce, especially fruit and vegetables, are increasingly on the top of consumers’ to-buy list. Not only wholesome and health-promoting, fresh foods are also an ideal private label product. Marca Fresh is the exclusive format for sustainable innovation in the fruit and vegetable sector, a show-within-a-show where, together with SG Marketing, BolognaFiere turns the spotlight on this sector’s strategic role. Participants will receive in-depth analyses of the market as well as have exchange and networking opportunities - all essential to keep abreast of a fast-changing market sector.

 This 4th edition of Marca Fresh will occupy an even larger area: 800 m2 in which to do business and explore key sector topics. It’s an exclusive opportunity where producers can meet with modern retailers and buyers from the major chain stores but also get updates on consumer trends, learn about best-case examples, and measure themselves against new market requirements.

Find out about Marca Fresh 2023 events

Marca Tech

Marca Tech is the area at Marca by BolognaFiere dedicated to intermediate supply-chain goods and services: packaging, logistics, raw materials, ingredients, technology and services. This trade-show section will provide an all-encompassing view of operator innovations in their drive for greater sustainability and efficiency.

Marca Tech returns in 2024 for its 10th edition, confirming the sector’s major importance for companies eager to stay up-to-date by developing technological solutions to optimise production flows, make effective use of resources, and introduce increasingly sustainable packaging.


Covering a larger surface area, this 20th Marca by BolognaFiere will have a new layout with a show floor covering 7 Halls (21-22-25-26-28-29-30) to comfortably accommodate retailers, producers and the whole Private Label business community.

layout espositivo 2024