The Marca by BolognaFiere Observatory is an information-exchange space enabling the business community to keep abreast of industry data and trends.

A wealth of data, trends, consumer behaviour, and market analyses are made available to retailers, companies and operators. Partnered by representatives of large-scale retailers and sector experts, the Observatory creates opportunities for exchange between companies and stakeholders, providing essential updates on the private label sector and where it’s heading.

Each year the Observatory forum hosts the presentation of the Marca by BolognaFiere Report produced by IRI - Information Resources Inc. – on private label performance in the Italian market. During the two trade-show days, international guests and experts also give sector operators informative insights into world markets, confirming Marca by BolognaFiere's role as the major, not-to-be-missed Private Label show.