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Security, traceability and quality of MDD to safeguard consumers

Security, traceability and quality of MDD to safeguard consumers
16 January 10:00 - 13:00

Organized by ADM in collaboration with The European House – Ambrosetti

Gallery Hall 25-26

The role in Grocery Retail and evolutions in the relationship with co-packers


  • 10.00 – 10.30        Arrival and registration 
    Introduction: Ferruccio de Bortoli  (columnist for Corriere della Sera; President of the Vidas Association)
  • 10.30 – 10.35         Welcome by Gianpiero Calzolari  (President of BolognaFiere, President of Granarolo)
  • 10.35 – 10.45        Opening address: Giorgio Santambrogio  (President of ADM; CEO of Gruppo VéGé)
  • 10.45 – 11.05        Conversations with the "stars": Davide Oldani  (Executive Chef D’O)
  • 11.05 – 11.35         Presentation of the study by The European House – Ambrosetti "The value and challenges of MDD today"

 Valerio De Molli  (Managing Partners & CEO The European House - Ambrosetti)

  • 11.35 – 12.15        Innovation, safety and quality: new approaches to accompany consumer needs 

         -  Julian Melchiorri (Founder and Chief Executive Officer, Arborea; Winner of the 2018 edition of the Peres Heritage Initiative organised by The European House – Ambrosetti)

         -  Alex Tosolini (Senior Vice President, New Business Development, Kroger)

         -  Stefano Vaccari (Head of the ICQRF, the inspectorate for safeguarding quality and combatting fraud in the food agriculture sector – MIPAAFT)

  • 12.15 – 12.55        Round table

Stimulating the evolution of MDD, ensuring safety and managing quality as a lever for competitiveness and development: the perspective of Grocery Retail

           -   Francesco Avanzini  (General Manager of Conad)

           -   Gianpietro Corbari  (CEO of PAM Panorama)

           -   Maura Latini  (General Manager of Coop Italia)

           -   Maniele Tasca  (Member of the Executive Committee of ADM; General Manager of Selex Commercial Group)

  • 12.55 – 13.00        Conclusion of the session       

Giorgio Santambrogio  (President of ADM; CEO of Gruppo VéGé)




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